PRADA MERGES TRADITIONAL WITH MODERNITY AND ANNOUNCES ABAYA-INSPIRED COLLECTION FOR THE MIDDLE EAST!

Article By: Team Meraki

Prada, the Italian fashion house which needs no introduction, is appreciated and loved by many all around the globe for its utilitarianism and simplicity. Miuccia Prada, the brand's head designer, has always stayed true to the core values of her legacy. Her minimalistic approach enables her to create the perfect blend between traditional style and modernity, influencing her target audience for years to come. Miuccia's keen observation of different styles and the curious need to explore other cultures from different parts of the world sets her apart, making the products resonate with any individual's style.

This time around, the merging of cultures has been taken one step ahead, as the power fashion hub – Prada, announces an exclusive collection of their understated glamour with a pinch of twist for the Middle East. Miuccia Prada is ready to launch an entire range of abaya-inspired garments, with 20% of the sales proceeds going to Qatar Museums' fund to support the rising talents within their creative industry.

Image Courtesy: Prada

This voluminous and traditional classic age-old silhouette will be given a slight contemporary spin in three different ways. The fabrics used in the making will be taffeta, Re-Nylon Piuma, and pongee. The color palette will be diverse, ranging from the tones of blue to black, laurel green, and beige sand to sand. Keeping the complementary accessories that complete the abaya look in mind, Prada plans to match the outfit with lush silk twill scarves with a brooch to finish the appearance. This installation for Qatar Museum will be stored inside the new store of Prada in Place Vendôme mall, Doha.