The Lebanese Pret- a -couture maison Aboud Jammal discovered his passion for women's fashion at a young age. He pursued his interest by studying at ESMOD International Fashion University and later interning at Zuhair Murad. In 2015 he founded his Couture House presenting successful collections such as 'the rise of Venus SS17' in Beirut Fashion Week. In 2020, Aboud Jammal Fashion House debuted the Luminescent Couture 2021 collection during Paris Fashion Week and later launched it officially at the Arab Fashion Week in Dubai on October 23, 2020.